BEGIN:VCALENDAR VERSION:2.0 PRODID:-//CiviCRM//NONSGML CiviEvent iCal//EN X-WR-TIMEZONE:Europe/London METHOD:PUBLISH BEGIN:VEVENT UID:CiviCRM_EventID_2617_c00307c885c6990369db2f1282974db1@insurance.biba.org.uk SUMMARY:BIBA East Midlands\, Coverdrone and NII CPD wine t asting event - 19.06.2026 DESCRIPTION:\n \n \n \n \n \n \n \n \n \n \n BIB A East \;Midlands\, Coverdrone \;and NII C PD and wine tasting\n Friday 19th June \;20 26 \;at the Cosy Club\, Nottingham\n \n \n \n \n What wine \;can teach us about behavioural biases and consumer psychology in mar keting and sales\n \n About the session:\n In this fun and engaging CPD session\, participa nts explore how behavioural biases influence perce ption\, judgement and decision-making through the lens of a guided tasting of five wines. Each wine demonstrates a different psychological bias\, mirr oring the same effects that shape client behaviour in insurance and financial services. Through inte ractive discussion and sensory experiments\, atten dees will experience how easily perception can be influenced. The session concludes with practical i nsights on how understanding these biases can impr ove communication\, marketing and client decision- making in insurance and financial services.\n \ n Learning outcomes:\n By the end of the ses sion\, participants will be able to:\n \n \n \n identify common behavioural biases that i nfluence consumer perception and decision-making i n both wine tasting and insurance / financial serv ices.\n \n \n understand how factors s uch as framing\, expectation\, and social influenc e shape client responses to products\, pricing and advice.\n \n \n implement a strategy to apply behavioural insights in marketing and sal es conversations to improve client engagement and decision outcomes.\n \n \n \n This is a free event\, but please note there will be a &poun d\;10.00 + VAT non attendance fee.\n \n Abou t the trainer:\n Jeff Heasman is a well-known a nd highly experienced international trainer who sp ecialises in law\, cognitive skills and communicat ion within the insurance and financial services in dustry. \; In addition\, Jeff has a passion fo r Spanish wines and through his businesses based i n Spain he offers cultural and wine tasting events and vineyard tours\, with a particular focus on t he culture\, food and wines of Galicia and Vinho V erde. \; Jeff has a bachelors and masters degr ee in law\, he holds a postgraduate English langua ge teaching qualification and has obtained a certi ficate in wines from the prestigious Wine &\; S pirit Education Trust (WSET). \; He is a membe r of the Society of Wine Educators and is currentl y researching a doctoral thesis based around autom ated v human decision making in insurance. \; Jeff´\;s knowledge of the insurance and finan cial services industries\, combined with a passion for both effective communication\, strong cogniti ve skills and wine\, makes this a fun and entertai ning CPD event with a difference.\n \n **Event is free of charge\, however a \;fee of £\ ;10 may be applicable for late cancellation or non -attendance of this event to cover catering costs\ , as stated in \;our cancellation policy.\n \n \n \n \n \n  \;\n \n CATEGORIES:Regional Event CALSCALE:GREGORIAN DTSTAMP;VALUE=DATE-TIME:20260619T170000 DTSTART;VALUE=DATE-TIME:20260619T170000 DTEND;VALUE=DATE-TIME:20260619T200000 LOCATION:Cosy Club\n 16-18 Victoria Street\n Nottingham\, N G1 2EX\n United Kingdom\n URL:https://insurance.biba.org.uk/civicrm/event/info?reset=1&id=2617 END:VEVENT END:VCALENDAR