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BIBA Schemes & Facilities webinar - New Business Prospecting presented by Premium Credit

Do you want to know how to increase sales through better prospect knowledge and understanding? Do you want to know how and where to conduct your prospect research at both company and individual level? Have you considered creating a value plan to help understand where your product really adds value? Want to prioritise who and how often you look to create prospect touch points?This module will answer all these questions and more, as we look to provide the delegates with insights into the extensiveness of identifying your prospects 

Learning objectives:

  • Identify the various sources and toolkits available to them to conduct thorough prospect research at both company and individual level
  • Create a prospect value plan and demonstrate opportunities that can bring value to your product for a specific prospect
  • Name the three buyer types based on the Miller Heiman strategic buyer profiles and show where these can be plotted on the prospect value plan
  • Prioritise their list of prospects to align with their ‘best fit’ criteria, enhancing their opportunity to connect

This webinar may count towards your continuing professional development (CPD) requirements and a formal completion certificate will be issued for members attending and returning a feedback form. 


Our webinars are designed to give information and guidance and we aim to make them as accurate as we can at the time of presentation and recording. However, they may sometimes represent individual views and BIBA cannot guarantee, nor do they accept any responsibility or liability for, the accuracy or completeness of the content or for any loss which may arise from reliance on information contained within these presentations and recordings.


October 5th, 2022 11:00 AM through 12:00 PM
Delegate's internal equipment
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United Kingdom