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BIBA Schemes & Facilities webinar - Retaining Clients and Adding Value presented by Premium Credit

With it costing 5 times more to win a new client than keep an existing client, retaining and upselling  has never been such a key focus as it is now, with tough market and economic conditions. This 1-hour course is a great way to learn some new skills and improve existing skills within the sales process, identifying and contacting key clients to cross/upsell products and increase your chances of retaining your clients year-on-year.


Learning objectives:

  • Identify what are the key deal makers and breakers for clients
  • Segment clients to prioritise focus and opportunity
  • Send communications to match personality profiling
  • Understand and deliver your value to match your client needs 
  • Handle objections with stories and testimonial

This webinar may count towards your continuing professional development (CPD) requirements and a formal completion certificate will be issued for members attending and returning a feedback form. 


Our webinars are designed to give information and guidance and we aim to make them as accurate as we can at the time of presentation and recording. However, they may sometimes represent individual views and BIBA cannot guarantee, nor do they accept any responsibility or liability for, the accuracy or completeness of the content or for any loss which may arise from reliance on information contained within these presentations and recordings.


October 26th, 2022 11:00 AM through 12:15 PM
Delegate's internal equipment
Login details to be sent 1 week prior to event.
If login details not received 24 hours prior to event contact Ruth at
United Kingdom