BIBA Schemes & Facilities webinar - Retaining Clients and Adding Value presented by Premium Credit

It costs 5 times more to win a new client than to keep an existing one, so retaining business is really important. In 1-hour you’ll learn new approaches and improve your existing sales skills to help you cross and upsell products.

Learning objectives:

By the end of this webinar, delegates will:

  • Identify what are the key deal makers and breakers for clients
  •  Segment clients to prioritise focus and opportunity
  • Send communications to match personality profiling
  • Understand and deliver your value to match your client needs
  • Handle objections with stories and testimonials

Presenter: Sarah Hilton

Having transitioned to Premium Credit from the education sector, Sarah has lots of experience on how to plan and deliver high quality learning inputs for her clients. She is able to tailor her delivery to get the best out of those she is training and complement a range of learning styles. Sarah loves creating a welcoming and engaging environment and following three years of teacher training is equipped with the skills to provide the best possible training experience for partners across the Midlands.

Delegates participating in the accredited webinar can claim up to 1 CPD hour towards the CII member CPD scheme. A formal completion certificate will be issued for members attending and returning a feedback form.  


Our webinars are designed to give information and guidance and we aim to make them as accurate as we can at the time of presentation and recording. However, they may sometimes represent individual views and BIBA cannot guarantee, nor do they accept any responsibility or liability for, the accuracy or completeness of the content or for any loss which may arise from reliance on information contained within these presentations and recordings.


June 5th, 2024 11:00 AM through 12:15 PM
Delegate's internal equipment
Login details to be sent 1 week prior to event.
If login details not received 24 hours prior to event contact Ruth at
United Kingdom