BIBA Schemes & Facilities webinar - Master marketing under Consumer Duty presented by Infinity

If you’re keen to drive better performance and maximise campaign impact under the Consumer Duty framework, join this webinar which features insights from Infinity and seasoned industry experts who held roles at Admiral Group and Jensten Group.

Learning objectives:

By the end of this webinar, delegates should be able to:

• Analyse the critical gaps in your attribution: Accurately track which activities drive phone calls to get full visibility and demonstrate the ROI of the marketing team.
• Identify improvements for lead qualification: Quickly and easily identify where high-quality leads come from so marketers can double down on the activities that will drive the most sales.
• Apply a deeper understanding of consumer needs: Build a solid data strategy that will create more meaningful, hyper-personalised, and relevant campaigns without falling foul of key regulations.
• Apply insight from consumer support strategies to reduce cost and boost conversion rates: Understand how to leverage insights from the customer journey to optimize tactics and improve returns.

This is your chance to learn from leading industry experts and walk away with practical tools to supercharge your marketing performance in 2024.

Presenters - Alex Shrimpton, Alex Murphy and James Hill

Alex Shrimpton is Senior Sales Enterprise Manager and Head of FSI Sales at Infinity. He has 2.5 years of experience in helping businesses unlock crucial insights from before, during, and after every call. Alex is passionate about empowering his clients to use all their data, drive increased sales, and optimise budgets.

Alex Murphy is co-founder and Chief Marketing Officer of Balance—a leading financial services digital marketing agency—brings a rich background in marketing leadership. Formerly the Marketing Director at Admiral and the Head of Performance and Digital at Gocompare, Alex also led E-commerce and digital strategies at the Royal Mint. With two decades of digital marketing expertise, he integrates the timeless principles of traditional marketing to drive success in today’s digital landscape

James Hill has spent 15 years in insurance broking and underwriting businesses, in roles focused on marketing and growth. He consults for UK insurance firms on growing revenue and profit through the transformation of marketing, sales, product & processes. Prior to consulting, James was Group Marketing Director at Jensten, where he was responsible for marketing, brand and comms; leading the transformation of the business' marketing function, including its digital lead generation capabilities.

Delegates participating in the accredited webinar can claim up to 1 CPD hour towards the CII member CPD scheme. A formal completion certificate will be issued for members attending and returning a feedback form.  

DISCLAIMER:

Our webinars are designed to give information and guidance and we aim to make them as accurate as we can at the time of presentation and recording. However, they may sometimes represent individual views and BIBA cannot guarantee, nor do they accept any responsibility or liability for, the accuracy or completeness of the content or for any loss which may arise from reliance on information contained within these presentations and recordings.