The BIBA East and West Midlands committees joined forces to deliver a fantastic joint session, "How to ask for a referral and actually get one", presented by Thomas Coles of Solve Referrals/Camelot.

Referrals are the highest converting lead source in the insurance industry.  In this masterclass, we will cover the why, the who and the how of making referrals the cornerstone of your new business strategy. According to Texas Tech Uni, 82% of B2B buyers never make it as far as doing an internet search, instead relying on their networks for recommendations, so if you rely on traditional marketing methods you are only targeting 18% of available budget unless you adopt a systematic referral strategy.

Date: Thursday 22 October 2026.
Location: Beazley, Cornerblock, 2 Cornwall Street, Birmingham B3 2DL (8th floor)
Timings: 14:00 17:00 (90 minute keynote session with networking afterwards, giving an opportunity for a Q&A with the presenter)
Cost: This event is free of charge for all BIBA members however a fee of £50 may be applicable for late cancellation or non-attendance of this event

Learning objectives 
Following this session delegates should be able to

1.  - Identify three proven techniques to get a name there and then. Not “I’ll have a think”.
2. - Determine who to ask (hint: it’s more than just your happy clients).
3.  - Analyse how to make referrals a predictable, measurable part of your sales process.
    - Explore how to get confident and consistent in asking.

This session will equip you to adopt a referrals strategy in your business. It is a valuable follow-on for anyone who attended the webinar in March 2026, though you will still get full value from this session if you haven't watched it, you can rewatch the webinar from BIBA's members area on their website Why referrals should be the mainstay of your top of funnel lead generation

We look forward to welcoming you on the day.

*Event filming and photography may take place throughout the event which BIBA may use for future publicity and marketing.

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